There are a couple of issues surrounding Google Plus and its success or lack thereof. One of them seems to be that it’s hard to survey people because they get confused. Are they talking about their usage of Google Plus, or of any Google service? Offering everything as an integrated, wholistic Google universe can do that. Continue reading
Category Archives: Social media
How a blog and a LinkedIn profile add up to a new job
Are you out job hunting, or just wondering if you should be? Here are a few steps that can help you if you want either social media, writing, blogging, or content in any form to be part of your job:
First, start blogging
Nearly 11 months ago I started this blog with the main aim to start writing because all I’d done was keep a diary about our son for over two years. By that time, I was ready to look for a new challenge.
After writing a couple of posts I started sharing them on Twitter. Then I went a bit crazy and got accounts for nearly everything I could hook up to my blog so I could automate sharing in different places. Blogging and writing are popular with my fellow bloggers on WordPress.com, but the best results in terms of sharing and replies to my ‘business’ posts have been on Twitter and LinkedIn. Continue reading
Online conversations: is automation worth your while?
A while ago there were plenty of blogs, including my own, reporting on the ways (fake) Likes, fans and followers on social media were at the heart of a commercial industry. Bloggers and heavy users of social media tend to automate or streamline at least part of their interactions.
Can you automate part of your actions without appearing – or being – ‘fake’ in the human sense? Should you?
Levels of engagement in conversations
The level of engagement involved in an online conversation can differ enormously. Dealing with online conversations can cost you hours upon hours. ‘Likes’ don’t seem to get a lot of follow-up by companies. However try to check up once a week or so – getting zero response is discouraging.
Related posts: Twitter automation, and A Clone War.
The role of automation in online conversations
What actions can you safely automate?
- Standard replies like “Thank you for the follow!”, “Thanks for the RT”, “Thanks for the mention”. This category was hit by Twitter’s decision to make automated actions by tools like IFTTT difficult. Meanwhile tools like Commun.it still collect new followers and interactions and compose standard messages for you to send. My advice: edit them.
- Messages on repeat thanks to tools like Buffer, like “Read my post on subject X” for the umpteenth time. My main problem is with people who quote at me when they’re not even online 🙂
Automating your responses to questions
While it’s up to you to decide what to automate, here’s my tip:
Try not to fool people into thinking they have a personal and meaningful relation with you when they don’t.
Answering questions literally on autopilot is tricky and that’s why not many businesses are doing it (yet). I once asked a new follower who had sent an automated “Thanks for the follow” tweet if they’d had a busy week, and the response was something like “Busy week! Check my FB page…”
I can’t tell you how to do this type of automation on Twitter without IFTTT but it’s probably either down to your budget or your technical abilities. But that’s beside the point.
Questions indicate a sincere interest in a topic or in you. Personally I would say never automate this type of action. Not even to seem polite.
Comments – the life blood of conversations
This is what you can’t yet leave to an automation tool (unless you have a really big budget). You don’t need me to point out that all comments are not equal. I suppose you could automate replies to really short “Great Post!” comments but is saying “thanks” really that much of a time waster?
For the more relevant comments: if you’re used to putting yourself on the stage through blogging or on social media, don’t forget others are not. The important thing here is to have a heart 🙂
Using Twitter and Twitter tools for your (very) small business
How do you start on Twitter if you have (are) a small business? Over the past year or so I’ve tried a couple of Twitter tools you may find useful. In this post I’ll run through a few ways to optimize your use of them based on what I’ve learned.
To get the most from Twitter tools for your business, start on TwitterFocus your approach from the moment you start on Twitter:
- On business. Private contacts can warp the results that some Twitter tools give you because they dig through your tweets and followers.
- On getting relevant, local followers. Seek out potential allies and customers in your region who are genuinely interested in your branche – and share useful content.
Focus on getting the right followers on Twitter
Don’t worry about your follower numbers (yet). Instead, aim for a solid basis of relevant followers:
- Make sure your tweets are on-topic 80% of the time. People should follow you (back) for the right reasons, or they’ll add no value at all for your business.
- Put in the time to find potential followers. Search for relevant topics and use hashtags: #contentmarketing . Research those topics on different (week) days to get a general idea of who’s tweeting when.
- Follow 20-30 accounts every day for a couple of weeks.
- Why not follow more? Following a lot of people at once is like shouting you’re not interested in what they have to say. You don’t want the followers you get like this – the kind that don’t listen.
- If you do follow more accounts per day, do 2 batches a day. One in the morning, another in the late afternoon. Why? See A.
- Scan new relevant followers’ streams for tweets you can retweet. People appreciate useful content even if you didn’t create it – and content creators will like you for sharing their content.
Suppose you get about 50 new followers every week, after two months you’ll have enough followers to look like you’re taking your Twitter activity serious – and to move on to your next step.
A small selection of useful Twitter tools
Before you try out any Twitter tools, check your Twitter settings. Notably your time zone. This should be accurate.
Now you can turn to a couple of Twitter tools to find more, relevant, followers.
Note: Twitter tools have a limited view of what makes other Twitter accounts relevant. They check bios and tweets for key words, number of tweets sent, and retweets. Twitter tools don’t cancel out the need to use your brain.
Tweriod will analyze your Twitter followers and come up with the times when most of your followers are active on Twitter.
- To get the correct times, your Twitter settings must be correct. Tweriod doesn’t tell you which of your followers are just reading, tweeting their own content, or sharing other people’s content – just how many of them are online.
- The free version will analyze a limited number of followers. For that reason, most of your followers should be relevant to your business.
Once you set a few key terms, and perhaps your website’s URL, Commun.it will give you a good sense of
- whether your followers are tweeting about the topics that you’re interested in
- if they’re tweeting about your business (website).
- who the main ‘influencers’ are among your Twitter followers.
You can use this knowledge to:
- retweet content that matches your followers’ interests;
- quickly check which followers you want to thank for retweeting your own content by mentioning them in a #FF or #FollowFriday tweet to all your followers. This may lead to some of your followers to start following these accounts. #FF tweets are generally appreciated for that reason.
Tweepi will help you:
- Unfollow. There are always Twitter accounts that you tolerate if they don’t annoy you on a daily basis. However, every once in a while you should muck out your Twitter stable. I’ve used Tweepi a few times and it works great.
- Follow Twitter users. I don’t use this option because I tweet about a broad range of topics. Having a good, relevant follower basis should help you get the right suggestions.
- Do a few more things I haven’t used it for because I don’t mind reporting Twitter accounts for spamming 😉
Tip: never resort to brainlessly (un)following every suggested account in the list.
IFTTT, Buffer and Hootsuite
- If you have plenty of content to share on a regular basis, but don’t want to spam followers with messages you mistakenly scheduled at the same time, try Buffer. Schedule to share messages a couple of times a day, and just fill up your Buffer whenever you get a mail saying it’s empty.
- If you want to share message X four days from now at 11.02 AM precisely, Hootsuite offers the ‘social media control room’ you need.
- For this blog, I use automated sharing by WordPress the moment I publish a new post. Plus an IFTTT-recipe which takes the change (my new post) on my blog and produces a new tweet ready in my Buffer.
Other Twitter tools
Don’t get me wrong, there are good paid tools out there that do a lot of things for you. But if you’re not ready to sign up for anything that will cost you the standard “Only 9 $ a month” these are a few money-free tools to get you started. This way, you can quickly get an idea of what you have, and where to take your (very) small business from here.
- Charlene Kingston, How to use Twitter for business and marketing. [Social Media Examiner]. Basic must-know stuff.
- An early post about Twitter automation (in case you’re considering it).
What other tools have you found useful? Share your thoughts about Twitter tools & followers and social networks in general in a comment. Or find me on Twitter 😉
LinkedIn skills for (knowledge management) professionals
Nowadays if you visit the LinkedIn profile of one of your connections you are asked to ‘endorse’ their skills. In this post I’ll explore a few questions about LinkedIn skills and give a quick how-to for hiding (!) your endorsements.
Knowledge management and SharePoint skills: when are you skilled enough?
Quite a few people I noticed have added the skill “knowledge management” to their profile – including people who were no part of any KM (tools) team. What they did do was upload content in a SharePoint workspace. A few of them have added “SharePoint” to their skills too (no comment).
What’s with this LinkedIn skills rage?
These are the ingredients for my famous LinkedIn skills pie:
- A social network where you can share your professional skills.
- A crisis, so you’re going to add any skill you have, right?
- A shift in people’s tasks. They’ll join a new team and add the skills that go with the job before acquiring the skills.
- No option to add a level of skill either for your own skills or when you endorse one of your connections. This means the world is fast filling up with experts in adding links to web parts and uploading documents to document libraries.
#3: Most people don’t add new skills to your LinkedIn profile even though they can. This means that virtually the only way to get endorsed is to make sure you add any skill before it’s even properly cooked.
#4: Level does exist for languages, but many people have left those among their skills. (You may add your culinary metaphor in a comment.)
LinkedIn skills and career change: hiding endorsements
Right now, the skill you get endorsed for the most will get peak position. You can influence what other people see only by hiding your endorsements. By lowering the number of visible endorsements you can move your high-ranking skills down the list.
How do you hide your endorsements?
Click the edit button on the upper right of your skills section;
Click the tab “Manage endorsements”;
Click each skill to check or uncheck endorsements you need to show or hide.
The last thing you want if you’re considering a career change, is for new or newly (re)activated connections to endorse you on the stuff that’s already popular. It’s like this:
- Suppose that in your teens you taught yourself to bake pies. I did – mostly because I enjoyed the making and the eating and it wasn’t serious food so it didn’t feel like work 😉
- Five or ten years on you cook the most delicious risottos. Except no one asks you for them. You end up having to stuff your lovely risotto down people’s throats before they’ll admit you “do a very nice risotto too”. After which they ask for dessert. Preferably pie-shaped.
Have you ever hidden a skill (in real life or on LinkedIn, knowledge management or risotto) so you could finally draw people’s attention to your other skills?
Why relationships deserve your time even if you don’t have any
A while ago I happened to read Mark Schaefer’s reply to a comment on his blog. He stated that nowadays there seems to be less time to nurture client relationships since the first few contacts are online. What are the consequences of our online quests?
Marketing concerns: points of contact
From a marketing point of view, relying on face-to-face contact means you’re missing part of the client’s route towards making a buying decision – and you may miss out on a sale without even knowing it.
A lot of effort from (social media) marketing is aimed at going where your customer has gone. When you find them you don’t want to annoy them with pointless ads in a place where they don’t want your darn ads.
Content marketing is a way to patch up the hole in the long road of relationship building caused by the people’s access to online information. You want to be found before your potential clients create a shortlist that hasn’t got your name on it.
‘Online’ and the impact on professional relationship building
If you leave aside the commercial impact of having fewer meet-ups, there’s also a ‘human’ aspect that you need to address. Research and experience give you a good idea of what goes on in your client’s market. But to know instantly what’s in your client’s head even without having talked to them recently, you need to have a fairly complete understanding of your client’s personality and experience. It’s hard to really care about people you don’t know, and you’re at your best if you do care about them:
- if you care you want to know,
- you don’t care if you don’t know,
- … it’s a Matrix again I think – feel free to sketch one 😉
All this means just one thing:
Your relationships deserve your time, even if you don’t have any.
If you have a lot of clients you may be able to buy some marketing tool to support this kind of online/offline relationship building. But not everyone has a lot of clients or the access to such a tool (and tools can’t solve every issue). Fortunately you can look at what you would have done in an offline relationship – rather than viewing social media as a megaphone you shout your message down.
You do need to plan when you need to meet up and what you’ll share at what stage in the relationship. Another thing you want to know is if your online content has inspired the trust you want to inspire in your clients. And: what can you expect from them at what stage?
Invest time in your relationships. Risk really getting to know each other. There are probably worse things in life.
- Infographic “The power of in-person.” Or view my pin.
- MediaBistro, “Talk to me. Customers crave personalized support in a social world.” Or view my pin.
- This blog about the limitations of social media automation has a cool cartoon,
- and I wrote a post last year about my experiences with other people’s Twitter automation – it’s my 3rd post actually 🙂
- Twitter followers haven’t improved much since then, though the obvious clones seem to have been weeded out.
How do you view the time and effort you invest in your (business) relationships?
Blogging and social media – reasons (not) to connect outside your blog
When I was starting up my blog I read all the advice I could get on blogging. This way I ran into long-time professional bloggers who stated that ‘your blog is your home base’.
Social media should be treated as ‘outposts’. The one thing I didn’t read was how that was supposed to work. You share your blog posts on different social media – and then what? People show up? Depending on the social platform you’re using that may happen at some point. Or not.
The assumption made by professional bloggers – and which you need to take into account when you read their advice – is that:
- You’re trying to make money blogging. That means the following things:
- You want to give your subscribers extra, high quality content that will get them another step closer to buying your product or service. In order to distinguish between ‘starting-level’ readers and potential customers,
- You need email subscriptions so you have a ‘mailbox presence’ with more-than-casual readers. For this reason,
- Social media connections, followers, and friends are less valuable than email subscriptions. You do need social media to facilitate your readers, but not spend too much time on the ‘outposts’.
What to do if you don’t intend to sell stuff through your blog? Connecting on social media could give you valuable extras on top of the the usual options for comments on your blog. Indulging in ‘small talk’ isn’t really an option on a blog that’s mainly about business topics. But your reader may not be ready to go onto the personal medium that is email. Or you may not be prepared for that kind of thing yourself. (Do you need more emails?) Social media might just fill the gap nicely.
From blogging to connecting on social media
Start by mentioning your (favorite) social media accounts on your blog. Adding them to your ‘About’ page allows you to state which account you use for what purpose.
You’ll get the best value from any interactive media if you’re already a user. Because you know how it works and you already have some friends, fans, followers, or connections who may share at least part of your (professional) interests.
LinkedIn for B2B connections
For business to business contacts LinkedIn is at present a good option. It moves at a more leisurely pace than Twitter, which means you don’t need to send the same message over and over just to get over the noise. It does mean you need to share a bit about yourself on your profile.
Some marketing professionals consider that you should connect with anyone who asks to be connected with you. People outside the realm of marketing tend to keep LinkedIn for people they know professionally. This is not a 100% absolute rule though! The keyword here, like anywhere else, is trust.
Connecting with other bloggers starts on their blog
Why would you want to connect on LinkedIn if you’ve never even commented on someone’s blog? If you want to approach people on a two-way social platform like LinkedIn make sure these are people who have:
- consistently liked your posts (not single-topic likers).
- liked your About page.
- commented in a way that shows a mindset, or values, that are not unlike your own. After all there may be a reason why they like your ‘family’ posts but not the posts that feature, say, hunting scenes (are they vegetarian cat-lovers? Who knows).
Taking the jump onto LinkedIn: state your business
When you ask a fellow blogger to connect with you, state your business. Why? Because you can (from your desk top). If you visit someone’s profile and invite them to connect:
- alter the standard message to make it clear why you’re interested.
- Your blog name may not match the name on your profile, so mention your About page and make sure that page points back to your LinkedIn profile.
When can you connect on LinkedIn if a fellow blogger doesn’t know you?
First let me repeat my earlier question: why would you want to, if you’ve never commented on their blog? But let’s say you don’t like commenting.
I’d say you should at least share a group and, more importantly, a discussion on LinkedIn. How do you make that happen?
- What you can do is start by joining a group the other person is a member of. The only good reason to do this is if you’re genuinely interested in the topic of the group. Take part in conversations. If the other person is actively posting in the group you can comment on their discussions.
- There has to be a basis for a connection. That basis may be tiny if you’re a thousand miles apart and unlikely to impact each other dramatically. But it still needs to be there. A discussion may help bridge the gap.
- Your fellow blogger may check your LinkedIn profile, so it needs to look professional. This isn’t your Facebook profile and your summary doesn’t need to look like it. It also doesn’t need to look like a blog post. LinkedIn holds your professional curriculum – no more, no less.
If you have a personal blog Facebook would probably make a better addition – and if you’re already very active there with (future) business connections it would also be a sensible place to start.
What’s your favorite way to connect with other bloggers? Add your thoughts about blogging buds, social media, LinkedIn groups and connections in a comment!
When creating your LinkedIn profile, bring your pineapple
If you’ve read my posts about LinkedIn in the past two weeks, the title of this post may puzzle you – so I’ll explain. In a way your LinkedIn profile is a lot like the elaborate self-portraits from centuries ago. That’s my background in art history popping up – just in case you’re wondering 🙂
Show off your expertise: this is how you do it
A portrait that showed what you were about, what you did – and what you owned – was an absolute must-have for wealthy Dutch people in the 17th century. This painting of Agnes Block and Sybrand de Flines tells us a few things about Agnes even without any previous knowledge about her story:This is very much a painting about Agnes (or Agneta) as everything she valued is collected around her. It shows Agnes seated at the center, with her (second) husband Sybrand (Sijbrand) de Flines at the right. In the background are details which set the scene at her country estate “Vijverhof” growing exotic plants and keeping birds. Agnes was a horticulturalist, and a good one – in the Dutch republic, she was the first who managed to grow a pineapple plant that bore fruit. We can admire the result in this painting, on the far left.
Agnes is also known to have made drawings of plants and birds. She was an artist and a patron – which explains all the arty attributes in the painting (aside from her husband’s interests). On Historici.nl this painting by Jan Weenix is dated around 1694. This would mean we see Agnes at the age of 65 (she lived from 1629-1704). I’ll bet if LinkedIn had been around she’d have put her pineapple in her summary, job experience AND in the section “Honors and awards”! As it was, it was probably a bit of a struggle to avoid over-cluttering the composition.
(In case you wondered) What about the children in the painting?
Two children accompany Agnes and Sybrand in this painting – their identity is uncertain but it’s assumed they are relations of Agnes. Agnes was married twice, but she never had children. Sybrands daughters, from his first marriage, would have been grown women by the time this painting was made. The girl by Agnes’ side is wearing a dress that looks rather more fancy than the garment worn by the other child, who may in fact be a young boy – if you’re curious about that you may like this lengthy post I found about children’s clothing in the 17th century. However the examples in this post don’t show any difference in clothing style between boys and girls, whereas there is a clear distinction between these two children.
How does Agnes’ portrait relate to your LinkedIn profile?
Nowadays few of us would consider having a painting made like Agnes did, or even having our photograph taken together with all the attributes that show off our skills and experience. At the same time we do something very similar when we present the results of our efforts on our blogs or via our presence on social media. Think WordPress, Flickr, Facebook and LinkedIn. I would say LinkedIn most resembles a painting – I’ve seen the others used as a portfolio.
How to put the pineapple into your LinkedIn profile
If you decide to get your LinkedIn profile assembled, identify your pineapple and see where it should go:
- Take inventory of ALL your achievements whether they are related to your professional life, volunteering, study or even your private life.
- Make a selection of things to include in your profile (from must-haves to nice-to-haves)
- If you’re stuck in a job you don’t like and would like to turn one of your hobbies into a career at some point in the future, the least you can do is list it as one of your “interests” and include any skills you have related to that hobby to your “skills” section.
- Whatever else you do on LinkedIn, remember to find and show off your pineapple! I’m serious 😉
Creating a complete and accurate portrait of yourself as a professional means you need to include your ‘professional attributes’ – your skills, experience, strengths and personal achievements in the best possible way. Don’t hide the things you’ve worked hard to accomplish!
Note: This post was getting longer while I got the feeling Agnes, and this painting, deserved more. So I’ve decided rather than letting this post turn into a ‘miscellaneous subjects’ post I’ll let her have a separate post, if I can dig up more information about the painting.
Until then, you can read more about Agnes on:
This Wikipedia page about Agnes Block (in English)
Information about Agneta on Historici.nl (in Dutch)
Page on AmsterdamMuseum.nl about this painting
If you enjoyed this post, please share it! Or you can share your thoughts about LinkedIn, art, and Agnes right here.
The value of your (LinkedIn) connections
If you’ve read my earlier posts about LinkedIn you’ll know I’ve been on there for some time, but others – maybe including you – are getting started right now. One question you’ll want answered is: how are you going to make LinkedIn work for you? In this post I aim to give you at least the start of an answer.
Your LinkedIn profile, which I discussed earlier, will help you to keep track of:
- the jobs you’ve had, the tasks you’ve performed
- the clients you’ve helped
- all of your courses
Oh, and people can read it if they like 🙂
Your LinkedIn profile’s not really something you’d get excited about. Why not? Simple – it’s all about your past performance. None of the above gives you any reason whatsoever to connect with people. If you’re fairly secure in your present job you may not see any reason to start connecting with a lot of people. After all, you see them at lunch, you get their e-mails…
You could connect with anyone you ever worked with. That means that your presence on LinkedIn also allows you to keep track of all the co-workers you ever worked with. Yay! … Nope. I’m still bored 😉
How to make LinkedIn work for you
The only possible way to make LinkedIn work for you is if you decide to join conversations and connect with people (including colleagues) with an eye on your future. Why? Because your future is unknown territory. Unless you did something really dreadful in a previous job, it’s not coming after you to club you on the head. But the future is a different place. One you haven’t visited yet.
Start by asking yourself what you want for your career in the next, say, 5-10 years. Now you may not be at all clear about the answer to that question. Scan the scenarios in the next few paragraphs. I’ll ask you questions in each one. Some of my questions are based on my own experiences at various points in my career.
You’re still studying (part time)
Will you be able to do parts of your study within this organization? Like getting an internship, or even working there as an employee while adding it as the job experience you would otherwise gain from an internship? Will you be able to write your thesis here? Is the company you work for part time likely to offer you a job after you graduate?
You’re looking for a career change
Does your current employer offer possibilities for your newly chosen career? If not, what organizations look better equipped to house the likes of you in the (near) future? What can you do by way of a hobby or as a volunteer that would qualify you (even at a basic level) within 4-10 months?
All you want is… job security
If you want, first and foremost, to keep your job because you’re happy where you are and you have a family and you don’t need the hassle right now: what do you know about the organization you’re in that might impact your chances of keeping your job? Are there other positions within your organization that you could move to if necessary? What skills can you learn that would make it easier to shift direction within your organization? Who else works in a team where you might end up if you had those skills? In other words, how can you make it more probable that a change will involve a new job in the same organization rather than having to look elsewhere?
Start by deciding where your priorities lie in real life
Suppose your organization is big enough to hold several positions you could fill if you wanted (or had to find another job) – it would make sense to get to know a few colleagues from different parts of your organization.
What if it’s not big enough? What if you’re in a tiny team that is more likely to shrink even further rather than grow in the future? What if there aren’t going to be any jobs after you graduate? In that case getting to know people in other organisations is important. But don’t forget the ‘network-happy’ people in your own organization who know absolutely everyone in your field of expertise!
What value can LinkedIn add to the connections you have in real life?
LinkedIn is a handy extension for real-life relationships. Connect preferably first in real life, then follow up by connecting on LinkedIn. Once you connect with anyone on LinkedIn, you can view their ‘updates’ which contain their every activity.
- Some activities are alterations to their job title – you’ll know it if an ex-colleague starts in a new job, so you can send her a message about it.
- If a connection who may or may not be in the category “companies/departments I wouldn’t mind working for” shares a great article about a subject you’re interested in you can comment on the article while also letting ’em know you’re still around.
All in all, the information you receive in the shape of LinkedIn updates gives you (extra) starting points for interacting with colleagues and other professionals – which is great if you’re NOT running into them twice a day. Your contacts on LinkedIn are not about instant results. They’re about staying in touch – and in the picture even though you, and they, are busy.
If you enjoyed this post, please share it. Or you may leave your thoughts about your (LinkedIn) connections in a comment below for me to read and reply to!
5 key questions to help you write your LinkedIn summary
After my rather long 16-LinkedIn-tips post of last Friday I’d like to stick to just one detail of your LinkedIn profile in this post: your summary. If you’ve left it for later like I suggested, great. Today you can fill the gap.
Why do you need a summary on your LinkedIn profile?
In real life (IRL) you may meet someone, chat a bit, find you have common (business) interests and decide to exchange either business cards or anything ranging from email to phone number or Twitter handle. Just so you can follow up a pleasant and potentially beneficial contact.
On LinkedIn, your summary should give a first impression of you as a professional as you’re not present to introduce yourself.
Who are you as a professional?
If you’re having trouble deciding what to tell the world about what matters to you most, ask yourself what tasks or situations bring out the best in you. A few examples:
- Suppose you’re completely result-driven. There’s no better moment than when you get to present your solution to a nagging issue your colleagues or clients have been working around for ages.
- You’re a people person. Helping people out is what you get up for in the morning (or would, if you didn’t have a job that doesn’t suit your personal strengths). Or, nothing can beat having meaningful conversations that allow you to really connect with people – some call this ‘networking’ and treat it like a chore but for you, it’s the air you breathe.
- Or say you’re both. There’s no buzz like the one you get after you’ve helped resolve a really sticky problem that was ruining someone’s life. You can do this kind of thing in absolutely no time at all – you power up, get things done, and make your co-worker, client, or a complete stranger for that matter, immensely happy.
Describe who you are in a business setting. That’s you as a professional.
What do you put in your LinkedIn summary if you’re a student?
Exactly the same kind of information. Except your ‘business setting’ is the projects you’ve done, an internship, a part time job, tasks you performed as a volunteer. Anything anyone ever asked or required you to do for them. What activities or situations are the spice in your food?
How should I use key words in my LinkedIn summary?
You can add key words to appear in search results but they should look natural in the context of your summary. Do NOT just open a text book and select anything you think would attract potential employers or clients. Your summary is not about what you studied, but what you (intend to) do with the knowledge and skills you’ve gained as a result.
How long should my LinkedIn summary be?
Think of your LinkedIn summary as an “About the author” bit above or below a blog post, or a Twitter bio. It can be anything from 30 to about 100 words. If you go well beyond 100 you’re probably adding too much detail to your ‘first impression’ and chances are you’re repeating yourself. See what details you should rather use to describe individual projects, jobs or other activities. Or add a link to your “About” page if you have a blog, or to a short video.
In short, use your summary to introduce yourself as a professional. Stick to what you know to be true about yourself. This way it’s clear to everyone that “what they see is what they’ll get”. Wouldn’t it be great to get an interview based on who you are?
I hope you enjoyed this post and found it useful. If you did, please share it – I would really appreciate it! You may also leave your thoughts and questions about your LinkedIn summary in a comment – I promise I’ll reply to anything non-spammy 😉