Blogging impressions: the neverending story of content

This time my post is about writing – and marketing (a bit). It started with just a title:

The neverending story of content

‘The neverending story’ refers to a story you may know. I watched the film (a long time ago, here’s a blog about movies you liked as a kid) on television and I read the book at some point. The book was originally written in German as “Die unendliche Geschichte”.Writing content: a neverending story

The film is actually just part 1: a boy who’s miserable in real life becomes a hero in the book he’s reading. His adventures in this fantasy world and his return to the real world take up the rest of the book. The main character spends a lot of time away from the real world – until he starts to forget it, and just about everything else. The last part of the book relates the struggle to get him back to his own reality.

Content is something a lot of people seem to spend all their time looking for and crafting. I’m busy doing pretty much that myself. It’s easy to forget why you wanted to blog when you first started – unless you wrote it down at the time. Along your blogging journey you need to remind yourself if you’re in it to write, or whether you had other goals in mind.

Is your blogging story about writing content or about content marketing?

Content creation and content marketing are two entirely different things. You don’t need to write a single blog post, or have produced a single video, to be a content marketer. It may help to have tried your hand at it so you know what it takes to create original, relevant content. And you may need to create content on a regular basis if no-one else is doing it.

The content marketing point of view

If you’re into content marketing, you won’t mind limiting the subjects you write about. You write only about subject X, which will get readers in and potential customers. If you want to write about anything else you do it elsewhere. If you lack inspiration to come up with relevant posts several times a week, you haul in guest bloggers to lower the pressure. Which is exactly what I see long-time bloggers like Jeff Bullas, Darren Rowse and others do. Of course they first put in a lot of work themselves.

Content as the result of your writing process

Like I stated in an earlier post, I started my blog because I wanted to write. So in marketing-style bloggers’ eyes I’m probably not a good blogger. That’s fine for now! I didn’t call this blog “Content Marketing Wiz” because I wasn’t expecting to take a marketing approach, even though I know a few things about marketing: I know a few things about a lot of things 🙂

Writing tip: If you want to practise your writing, start by writing about anything you are comfortable with – anything you know. It may be everyday life, or it may be SF because that’s what you read. Any topic will do when you start. Get used to the creative process and start to feel familiar with how it works. Explore any topic bit by bit. Share as you go along.

One blogger said by the time he was onto his third blog he knew more or less what he was doing, how he could get an audience and make a living through his blog.
So either take the business route from day one – or ramble along happily just like me. It won’t hurt – much 😉

To do (pick your own time): update your approach

At some point, you may find that your initial approach to blogging is no longer working for you. Think it over and then change it. Sometimes people just stop blogging – only to discover they can’t really not write any more. Not writing becomes an itch. It may take a while to happen, especially if you blogged til you ran dry. But it will happen – it will creep up on you eventually.

At some point, I may start a blog about art history. But the subject of art history is so far removed from where my career has brought me in the past 10-15 years it would take a lot of time and research to hit ‘Publish’ even once. I’d want to go out there and dig around in museums and archives. I’d need to take days off work. I must admit it sounds absolutely divine – but I’m not yet at the point where I’m willing to put the time and effort in. With a 3-year-old at home, I need my days off for family stuff and for ‘me-time’. Which may mean I take an extra nap to help me kick that flue-bug out the door. It’s that time of the year again!

More reading for writers

Enjoy your writing experience! Share your thoughts about your blogging, content and other neverending stories in a comment.

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Blogging impressions: 5 tips from my content creation ‘desk’

Sometimes the only way to get going is to sit down and start writing. At the beginning of this month I felt there were things I needed to share with you about LinkedIn even though I know it’s not for everyone. This time I want to share some tips from my first 6 months of blogging.Content Creation

I started this blog in order to find out if I could write, and write on a regular basis without simply running out of ideas really fast. Most of the time I have some idea of the subject before I sit down and write more than just a few lines – but sometimes I start my content creation process from scratch. All in all I guess I have the content as well as the rambler bit covered 🙂

Well-known important blogging tip: keep some ideas and drafts handy

It’s really helpful to have a couple of ideas for posts. But just now I reviewed my drafts and found they looked rather stale. Mark Schaefer reported something similar happening to him a while ago when he forgot his routine: whenever you have an idea, jot it down somewhere.

I’ve been meaning to write another “blogging impressions” post for a while, because it is about half a year since I published my first post.

My blogging tip: prepare for change so it doesn’t mess up your blogging routine

One major development which may impact my blogging frequency is the fact that I’m now back to my 32-hour work week (4 days). On my day off I tend to do way too much to entertain my son and myself. And my son is no longer taking naps in the afternoon. This means I have less time to let ideas for new posts form and to jot them down for later use. I have yet to find a routine that fits my new schedule. I may need to go back to posting once a week for a while. But we’ll see what happens 😉

How have 6 months of blogging on Content Rambler affected me?

Well, I’ve felt a lot better about my work and related activities. Because blogging helps me share all the things I read and learn along the way. I enjoy sharing my knowledge far too much to let it depend on occasions like presenting a topic to my team. Based on my early blogging experiences, my answer to the question:

Why should you blog?

Would be that your reasons to blog may include:

  1. Improving your writing skills
  2. Being creative
  3. Seeing tangible results of your efforts, starting with the existence of another published post (possibly followed, at some point, by a like or a comment online or IRL)
  4. Feeling better about yourself thanks to 1-3.
  5. Testing your ability to keep it up (discipline or passion?)
  6. Not depending on others to contribute something sensible (or funny) about subjects that matter to you
  7. Sharing your knowledge

Some of these reasons are purely personal. Others could be relevant for business purposes. Some listed benefits touch upon definite drawbacks.

Blogging tips 3-5: how to deal with the drawbacks

Just start writing Sometimes you think you have no idea what to write about. You need to just get started, writing about anything, and when you review your text you’ll probably find the start of a new post in there. It’s how I started this post, and I’ve left the first bit in to show you how it works. At some point I realized I had tips based on my blogging experiences that I wanted to share.

Blog when you think no one cares – a blogging tip from Jeff Bullas this time I think. I read too much. No response to your post is something you need to get used to. Some bloggers get around this by bringing all their Facebook friends onto their blogs. If you don’t have that option, look up other blogs via your WordPress reader and spend some time liking and commenting on interesting or funny posts. After all, your fellow bloggers are putting in their time and effort just like you! Show your appreciation for a good post and let ’em know you exist. Maybe they’ll visit your blog as a result, and maybe they won’t. It’s called free will, and you need to deal with it.

Trigger actions This ‘blogging’ thing takes time. The writing, editing, getting images, looking things up to avoid talking complete rubbish… unless you limit yourself to writing only about topics you’re completely knowledgeable about and you skip editing. Or you don’t write (much) but post photographs instead. To help the ‘discipline’ bit: instead of saying you’ll sit down to blog at 8.30 PM, build in actions that trigger your blogging routine. In my case, as soon as my son is in bed, I go downstairs and sit down to blog. Once I’m blogging, there are times when I’m oblivious to whatever crap is on television but first I need to get started. My routine is “go downstairs and blog”. Easy. No thinking, no decisions required.

Finally, not really a tip because I haven’t looked at possible answers yet: knowledge sharing (#7) Sharing your knowledge may sound great but if you want to know how many people are actually reading your (business) content, you should know WordPress statistics don’t register every view (see their support pages). You notice something’s not right the moment you get more likes than registered views. If you have any suggestions apart from going self-hosted, please let me know.

That’s it – five ways from my content creation desk to help you “Just do it” instead of running into the brick wall called writer’s block. If you’d like to add your thoughts about blogging, my comments section is always open 😉

Blogging impressions: two tips for (automatic) sharing

One lesson I learned from all the blogs I read before starting my own blog is this: Mind how you share. In this post I’ll give you two tips plus reasons why you might consider trying them out.

1. Check every sharing button on your blogMind how you share

This may sound silly but have you checked what happens if you click any of the sharing buttons on your blog? Serious bloggers have all manner of cool stuff added to their blog, like floating sharing bars, that make it easier to share their content – if it all works! You should be able to just share. But it doesn’t always work out that way.

However I wrote on this topic quite a while ago. My second tip is about something quite a few people don’t do – but they should!

2. Check your shared messages on social networks

If you’re on Twitter you may have noticed crappy tweets that stop mid-sentence because they were automatically shared to Twitter from another social network, like Facebook.

On the other hand, if you’re on Twitter and you share to Facebook automatically, you may end up with tweetlike stuff on your Facebook page. It’s why I added, tried, and then quickly removed my automatic sharing connection from WordPress to Facebook earlier.

Why share if you make it obvious that you don’t know, or don’t care, what your messages look like?

Using the Publicize option to share your blog posts

In case you’re not using it: on WordPress you have the option to connect several of your social network accounts to your blog. You can view and edit these messages just above the “Publish” button. Every time you publish, your message is shared to every account you’ve hooked up. Unless you uncheck the check boxes first. You can edit the message before you publish your post, but you can only send one message that’s identical for all networks.

A perfect tweet may well be a crappy Facebook update!

If you need your message to go out to several social networks:

  • Skip those #!#! hashtags (for Facebook)
  • Keep it short (for Twitter)
  • Check the result every now and then, say every 5-10 posts (This goes for IFTTT recipes too).

The good part of automatic sharing

I’m mostly so relieved to have pressed the “Publish” button at 10 PM on Friday I then shut down my laptop and call it a weekend. Which means that unless I use this publicize option I end up not sharing the results of my thinking and writing on social media until much later.

Having my automatic messages in place means:

  1. I can concentrate on writing my posts and, after I finish them,
  2. I have more time to read other blogs and to comment on them.
  3. When on social media, I can focus on the social bit 🙂

If you feel it’s too much hassle to get onto social media AND figure all this stuff out AND actually be active out there so you decide to not bother at all, that’s completely fine by me. I understand and appreciate not bumping into your ‘zombie’ Twitter account 😉

That’s it for this year! See you here next year. If you’d like to add your thoughts about sharing please do so in a comment – I promise I’ll respond to your contribution!

Blogging impressions: time for reflection

My previous post has given me food for thought… Lately I’ve taken to writing down my blog posts in less time than before. This has some advantages like not being able to overdo the editing part. One drawback is that it doesn’t leave much time to do any editing at all.

Blogging: time for reflection

In this post I’ll share my recent experiences with you and hand out some tips based on them.

I hope you’ll find my tips useful – feel free to add your own thoughts in the comments!

Tip #1: Try to write your post in one session

My previous post was written on one day, but in several sessions. Family life and working hours take up time that I can’t spend on blogging.

I’ve noticed that whenever I pick up where I left off, my perspective has changed slightly. Even though I interrupt my writing process, I can’t just shut down my thoughts to wait until I have time to write on. This is a major issue if you want to write coherent posts!

Distractions are BAD news

Anyway, what with working from home, tending to a sick child, cooking dinner and so on, I was editing until well past 10 PM… after a broken night with our kid crying in bed several times. If you have kids and a blog, it’s bound to happen to you at some point.

In my case the result was: a post that might have been better, with a title that I wasn’t happy about but every time I changed it seemed worse than before. In the end I just hit ‘publish’ because I had planned to publish and after I did I could stop.

I came back to change the title the next morning after thinking of several alternatives after around 4.30 AM. Yes, that was our son crying again – you guessed it 😉

My conclusion is that quiet sessions to get your thoughts written down are essential.

Tip #2: Take time for reflection (if that’s your style anyway)

Depending on whether you’re writing a personal blog or more businessy stuff in the latter case you may need an editing session as well…

Mind you, not being able to put off editing, or deciding you don’t need a separate editing session means you do it while you write. Telling yourself you’ll reread and edit after you get your post written down should help you get things done before you start criticizing your work.

My inner editor seems to have returned – or maybe I’m just more aware now that I try to write my posts in less time from draft to publish. Or being tired means the inner editor becomes more of a nuisance than usual – what do you think?

Your inner editor messes with your writing process!

Worse than the editor telling me I’ve done something wrong is the inner quickly-excited person (also my inner editor?) who keeps telling me “hmm, this is interesting too… can you put it in?” or “hey, I’ve a great idea for an image to go with this post, how about checking for suitable pictures on OCAL (the Open Clip Art Library) now?”

Seriously, it’s like having a kid standing at your table trying to give you ‘food’ or wanting to sit on your lap and then asking “What’s happening now” every 30 seconds while watching Bob the Builder. Which is happening today because I’ve decided to sit down for once and write this thought down before it flies off.

Tip #3: Watch your inner editor or it will make you rewrite everything

You reread your post, and upon reflection, think of something you want in there… and this, and that… STOP! This is the same thing that happens to me if I interrupt my writing. You’re really writing your next post into the one you already had!

If this has ever happened to you – and it’s more likely to happen if you don’t blog (almost) daily – you’re blogging a lot more than you think. Except all your thinking and writing energy goes into far fewer published posts!

All in all I guess the bottom line is:

  • More editing means less publishing.
  • More publishing also means less (time for) editing.
  • You get a lot of published posts, or a few heavily-edited posts, but rarely both.

There’s probably a precious balance hiding somewhere out there for every one of us. Have you found your ideal mix yet?

Please add your thoughts in a comment – I promise to reply to anything that’s not spam 😉 How do you make blogging, editing and reflection work for you?

The big issue: content creation and originality

Sometimes inspiration drops in through Twitter. It happened to me a moment ago and since I had been planning to blog this evening (yesterday evening by publishing time) I decided to write about it 🙂

In this post you’ll find my thoughts about content creation plus 3 tips.

This post originated in something I said in a DM:

No human is ever as original as they claim to be – or as unimaginative as they fear to be. {click quote to tweet*}

I think this quote is mine, but if you’ve seen it anywhere before, please let me know. My opinion in the matter is, as you may have guessed:

  • There are plenty of people out there – some of them I’ve met on Twitter – who claim to be completely awesome. I haven’t unfollowed anyone yet for boasting about their accomplishments – but I’ve come close 😉
  • On the other hand, some people are so hesitant you’ll never get to hear from them because they never even try…

The quest for originality in content

The worst thing you can do is consider blogging, or creating any kind of content – or anything at all, from the perspective of what you don’t have.

Content creation and originality

Content originality? Parts of this picture from OCAL.

  • Your first issue is that you’re human and so is your audience (unless you’re Men In Black). This limits your spectrum to subjects humans find interesting.
  • Then there’s the marketing issue: not everyone likes the same stuff. You need to find your audience and come up with stuff they like.
  • Next up: competitors. There are so many people blogging about the same topic – what can you possibly add?
  • And so on.

If you follow a similar train of thought, the sensible thing to do is, well, nothing. But wait – let’s try the same thing from the perspective of options that are open to you:

  1. You have a personal set of experiences in your life and career that is unique.
  2. This gives you an original view on topics that (many) others are interested in.
  3. Knowing this, you can learn by watching what competitors do in coming up with (original) content without getting the nasty feeling there’s nothing left to do.
  4. Lots of competitors? Great! Keep an eye on the ones who do their research. Be nice though – no stealing.

Here’s my best advice when it comes to the quest for original content: stop searching – for now. Accept that you’re probably not producing original (unique) content. Focus on other aspects instead. Originality will find its way to you once you’re actively creating your own stuff.

Tip #1: Opt for quality rather than originality

I wrote two posts about content curation earlier. One is about levels of content curation (the good, the bad, and the ugly). In the other I talk about content curation as a way to show your expertise. Here’s my view for what it’s worth:

Content creation is basically high-level content curation.

If you have no idea how to start, try curating other people’s stuff. Collect other people’s content, select the interesting bits and re-write it so that the resulting piece of content adds value in the eyes of ‘your’ audience.

I started my collection of interesting content on Pinterest, but any tool that will let you group and re-group information easily will help you get a clear picture of what there is, and where you might add the biggest value based on your expertise.

Your content may not be original, but what’s original about the post I’m writing? I’m sure there are similar posts all over the internet. The difference is that this one represents my take on a familiar issue.

Tip #2: Focus on delivering relevant content to your audience

Create stuff that matters to the people you create it for, and do it well. The rest is BS.

What insight can you add that’s relevant for your audience?

{click question to tweet*}

If you’re wondering what content curation looks like on a good day, read this blog post by Kara Jackson that is a great example of content curation while also being about content curation. As you’ll see, good content curation is quite similar to content creation. Both require writing skills, for one thing 😉

Tip #3: Don’t, ever, advertise at me and call it a blog

This one is for you if you’re a creator of business content. If you want to tell me “you must be running into problem X, we happen to have the perfect solution, please register here”, do it elsewhere on your website.

Use your blog to build your credibility as an expert and potential problem-solver. Show me something that makes me think: hey, I didn’t know that, never viewed the subject that way, I’ve learnt something today… You’re allowed to amuse me while you’re at it. Be creative 🙂

It’s originality, but not as we know it

The truth about originality is it doesn’t exist in the way we think it does. What does exist is “something old, something new…” in new, unexpected combinations.

*Click to tweet: the first time I saw this type of link I wondered if all it took was one click to tweet. Fortunately you also need to click the actual Twitter action button 🙂

Please leave your musings about blogging, content, and originality or your tips for further reading in a comment – I will respond to any non-spammy contribution!

Social business: why you should add strategy to your content

One aspect of social media in a business is something I’m just about starting to ‘get’. It’s not just social media. It’s how to get your message across to potential customers at all, now that social media are becoming part of the business habitat. Everyone is suddenly in marketing. And my discovery (tah-daah!) is that many of us suck at it.

Social media: knowing how it works is not the issue

I don’t mean we can’t do marketing no matter what you do for training. I mean that right now, even if we know our way around social media, we have not been trained yet in (the basics of):

  • Risk management
  • Content marketing
  • Social media for business purposes.

Add strategy to your content. Image: Thinker - ContentRambler avatar

Thinking up a content strategy [OCAL image with alterations]

This may result in (m)any of the following:

  1. Your colleague has been told that social media is all about personal. She does a meet-the-whole-family blog and discusses details of her private life you don’t want to know about – depending on your interests 😉
  2. Another colleague (I’m assuming you have many of them) uploads an 86-page presentation to SlideShare, assuming she’s done her sharing duty this way. Description: “this is a presentation I did two weeks ago, enjoy”.
  3. A third colleague likes to rant about telecom services, airlines and so on which he had bad experiences with. Unfortunately one of these companies is a customer of yours.

Since I’m confident that you can spot the issues in the first and last example at once no matter what your professional background is, I’ll move on with the second example. Why? Because this is at first sight the least damaging thing anyone can do. And for that reason, it probably happens more often than the other two.

How to handle professional content

From a risk perspective, I’d really like to know if there are things like customers’ names in that presentation. If there are, you’re in trouble.

Let’s assume that it’s ‘safe’ content though, meaning it’s not about private stuff, nor does any customer of yours look bad or have their information shared on the internet. What are the downsides?

  • Your colleague’s description doesn’t really tell anyone what those 86 pages are about… that’s a missed opportunity. Possibly half a dozen opportunities, depending on what is in that presentation. I’ll get back to this topic later.
  • Here’s the good part: if the title of the presentation is as nondescript as the description, no-one is going to read it. Unless your colleague is, say, Seth Godin.
  • The bad part is that no-one will read it. But at least you’ll have a chance to improve the way your content is presented before it’s been downloaded and possibly put to good use without you ever seeing a dime in return. Or getting a “thank you”, or a new contact with an invitation you might have used for a spot of networking.

Optimizing your content for different learning styles

Depending on the content of a single presentation you could get up to half a dozen blog posts out of it; make a couple of video interviews; do a web chat or two about the subject. And I don’t mean either-or: you could do all of them. Why?

Learning styles

I’ve been fortunate enough to have a colleague repeat the basics to me just yesterday. By typing pages full of words, I’m basically catering for a specific type of person. I’m probably writing for people who learn in a way that is similar to my own.

I used to have books for breakfast. When I got to read my first ‘grown-up’ book in English – Dune, by Frank Herbert – I didn’t do any homework for three weeks (goodbye Math results). If I woke up in the middle of the night I’d read in bed.

Adding examples, especially about people and situations you can relate to, makes a (long) text more digestible for people with a different learning style. The same goes for adding a picture – preferably one with a personal touch, or with warm colors. Pictures that reach out to the viewer.

Time pressure and content guzzling

Another colleague told me that, because he spends so much time in the car, he prefers to listen to podcasts of blogs – especially by those bloggers who are real storytellers. The fact that some professions have people on their feet and in their car at all times of the day gives you yet another reason for trying different media.

Your social business needs a content strategy

For your (future) business, being on social media without knowing how to market your content doesn’t make much sense.

Note that I’m hardly saying this as a die-hard, veteran, marketing blogger. Needless to say I know I’m missing a big portion of my ‘potential audience’ by not using every available medium but just writing what’s on my mind. If you’re blogging like me and you’re not getting the most from your writing right now, that’s fine – if you’re fine with it. If not, you have work to do.

I hope you enjoyed this post. I wrote it today, in two or three sittings (I have a job and a family!), which is about the fastest I’ve done so far for anything that isn’t actually a “Blogging impressions” post 🙂

If you’ll add your thoughts on the subject of social business, content strategy or anything related, I would appreciate it and I’ll reply to any (non-spammy) comment.

Blogging impressions: the road to a content strategy

Congratulations! You have been blogging for a whole… 2 weeks? 3 months? A year and a day? So… what have you written about, and why?

Blogging impressions: the road to a content strategy

Congratulations on your blog!
[OCAL image]

In this post I’d like to talk about blogging and your content strategy.

It’s not about my personal experience in content marketing or business content strategy, because I haven’t tried to use this blog to get you to buy my stuff. I haven’t asked you to register so you get access to my most brilliant contributions to the improvement of human kind.

For now, I’ll be quite happy if you buy my ideas in stead of chucking them in the bin 🙂

Blogging without a content strategy

If you started out like me, you’ll have tried the whole blogging idea on for size. Questions you may have asked yourself when you started up your blog:

  • Do you still enjoy writing when you ‘have to’, in other words if there are readers out there and you feel you should publish new content on a regular basis?
  • Does anyone even care what you write?
  • Can you come up with enough ideas to get beyond, say, 10 posts? Or will the creative juices dry up in no time at all for whatever reason?

They’re all legitimate questions when you start out. If you start blogging to find the answers to these questions, you don’t need much of a plan beyond:

I’ll write about subjects X and Y because they’re interrelated and I run into issues a lot and maybe other people will like to read about how I view or solve those issues.

The subject and issues you decide to write about can be either your toddler’s tantrums or trends in social media. I’d advise against putting them in the same blog: I’m told Google doesn’t like it.

Why you may need a content strategy – or something like it

Once you’re blogging for a while you may find that sometimes ideas for new posts just roll in faster than you can find the time to write about them. At other times you’re stumped for ideas because they all whizzed past your head in the previous days and now they’re gone. This happened to me a few days ago. I had a great idea – I think, at some point the text was taking shape right inside my head. By the time I had a moment to sit down and take notes it had escaped me completely.

Sometimes daily life is a regular pain in the backside. That includes grocery shopping, hairdressers and pans boiling over (and your adorable kids, too).

It pays to just face it: letting content creation (blogging) depend on creative flashes like that won’t work if you want to produce new stuff every day or week. Unless you blog about your own life – even if you forget everything you meant to write about you could still blog about your ‘senior moment’ 😉

What happens if you chuck a stone (a plan) at your blog?

Here’s the good news: it won’t break. I’ve spent the past few posts writing about aspects of social business with the titles and subjects more or less ready. And it’s been all right in the sense that I knew exactly what I would write about, and was able to read up where necessary.

On the other hand, writing about a single main subject has made me extremely critical of my own writing. Publishing several posts in a series has exposed the limits of my knowledge about the subject. I spend a lot of time reading because I’m still looking for ideas that are not basically hot air balloons: amazing to look at (which I can do for hours) but basically nothing inside with a sleek outfit and lot of noisily burning gas underneath.

Blogging to a plan: feeding a newly-fledged content strategy chick

If you start planning subjects you may find the idea of treating a subject in a series of posts attractive. If so, you may run into the following:

  • You get the strong impression you’ve written something already in your previous post. This can happen even if you’ve planned the main subject for each post in advance. I find this effect is stronger if you write a series on a single subject because you planned it that way.
  • You start over-editing as a result. You may want to improve single posts in a series because you feel you’re repeating yourself. Do you find yourself chucking bits out, re-ordering and rewriting?

These are my tips to counter these effects of topic-related series:

  1. if you commit to writing a number of posts about a single subject, it really helps if you’ve read or experienced so much that you can easily write from memory.
  2. Being boundlessly opinionated on the subject is also a great way to churn out one post after the other 😉
  3. Less frequent publishing. This way you can concentrate on the core of your subject and spend lots of time on research. Or do the exact opposite:
  4. Publish more often – if you don’t post every day already. Frequent posting:
    • Prevents rereading endlessly.
    • Means you’re not forcing yourself to hang on to your drafts until ‘publishing day’.
    • Your posts are fresh rather than stale.
    • You’re not tempted to write new articles that relate to your topic into an otherwise finished post (don’t ask).

So there, I’ve solved the beginners’ content strategy puzzle – for now 🙂

Have you got bits and pieces of content strategy from your own blogging experience – what works for you and what doesn’t, then let me know by leaving a (non-spammy) comment – I will reply!