Since I started editing and publishing content produced by others in our company, I’ve found it harder to create my own content here on my blog. Spending a lot of time doing content-related tasks like editing, tagging, and the like, uses a lot of the available ‘content energy’.
Blogging is… work?
At the end of the day sitting down to blog may start to feel like… more of the same. Like work. If that’s the case for you, there are a couple of things you can do.
- Stop blogging. Maybe just temporarily. And hope the muse of desperate bloggers will come to your aid.
- Keep blogging so you won’t end up watching your traffic stats plummet.
- Keep blogging, but publish less often so you’ll have quality posts rather than dozens of posts that fail to inspire your readers, or even you.
- Find new topics to blog about.
Blog more, blog less, blog differently?
Every option has its drawbacks.
If you blog because you love to write, stopping will only mean that in a while you’ll wish you hadn’t. Possibly just after you hit the ‘delete this blog’ button. Or, if you don’t delete your blog, when you return after a while and find that your traffic stats hit zero a month ago.
Blogging for your stats is hardly the inspirational boost you need.
Publishing less often may work, but I’ve noticed that posting once a week is not enough to keep my interest. Breaking the blogging habit may mean you’ll end up having to start building your routine all over, or you’ll stop blogging because the remaining motivation flowed out through the nearest exit when you weren’t watching.
The most viable option would be to find new topics to blog about.
Where do you find new blogging topics?
If your blog’s name is based on professional topics, you may find additional blog topics in:
- Your next job (dream job?).
- Tasks you don’t do right now, but you’d like to add them to your day job.
- Tasks you know you might need to do in the future, but you really haven’t got a clue how you’ll manage.
- Stuff that nobody except you seems to notice.
Of course, a professional perspective may be too narrow and again it may feel too much like you’re working outside working hours.
Blog rambling off-topic?
For my own blog, I’m wondering if I should allow myself to ramble off the content track occasionally to write about topics that are unlikely to ever become my job because they are in fact hobbies.
Like gardening. Well, it’s gardening, but not as the lawn-mowing weed-pulling inhabitants of suburbia know it.
- It’s the kind that stuffs garden clippings behind the hedge because I don’t have room for a compost heap and anyway, isn’t it where the nutrients are supposed to end up anyway?
- It’s the kind that watches beetles and spiders and caterpillars and ants.
- It’s the kind that wonders why I didn’t plant the strawberry plants into the soil earlier, because they look a lot happier now than when they were sweating in their pots. (I still think the heat did more harm than the light green caterpillars.)
What would, do, or did you do when faced with a lack of blogging inspiration?