How do you become a go-to expert while still getting some work done?
For individuals and organizations alike, having a wealth of knowledge sure helps if you want to be an expert for other experts to turn to.
However if you really know your stuff you may end up filling your days answering very similar questions – without getting to the bottom of a topic that has your genuine interest more than once every few months.
Add structure to your knowledge-sharing
There are a couple of ways to enhance your expert status in a more structured way:
- Organize networking and knowledge-sharing events. David Gurteen’s Knowledge Cafes come to mind – as part of a community.
- Provide training to experts
- Share your expertise online starting, if you’ve been answering questions for quite some time, with a couple of FAQs. There is no end of experts blogging themselves silly 🙂
- However, mind the amount of time you want to invest. You might want to get someone to interview you instead.
The advantage of documenting your knowledge in some form is that you can share it while you’re doing something else with your time. Like run a business based on your expertise. Or perhaps you could use your time listening to other people. Expertise should not be allowed to rest on its laurels.
Ultimate content: being the go-to expert for go-to experts
The ultimate expert is the one the experts turn to – the one who provides content they’ll happily recommend to anyone who will listen, because they really can’t add much to your overview. If this is your aim it means you need to get all of your facts right.
Mistakes ruin your reputation as an expert (need I even say it?)
Mistakes, even if you copy-pasted them from another website to save time, render your content useless and could turn your visitors away for good – because you lose trust when you mix facts with fiction. This is something I realized years ago: if you’re wrong about one fact, then it doesn’t matter if you’re right about all the other facts. (I also learned that people who can’t work with absolute accuracy should not be allowed to go near a database).
People can’t refer to your content as the ultimate source on the topic if you leave in a single mistake. Get your facts straight.
So review every detail with care. Content from obscure sources should be checked against not just your own knowledge but also against, say, your biggest competitor’s opinion or even several other websites. If they contradict one another, apply your own expertise, do more research, call in another expert, or leave that particular ‘fact’ alone.
What else would you recomment doing?