Have you seen any infographics or other stats about Twitter usage lately? If you’re on Twitter or in the habit of reading blogs, or both, the answer is probably yes. Are any of these stats true? Again, the answer could be yes – but…
The truth is that Twitter usage (when, for what) has similarities no matter where you are. But there are some outside influences on why we do what we do when we do it…
- The timezone issue (certainly);
- Cultural differences (possibly);
- Corporate culture (no comment);
- Family life (if you value it).
I could start by giving you some theory on these three causes, but I think it’ll be more helpful if I just show you what I mean. What kind of tweets do I see on my screen during the day? For an overview I’ll stick to the homepage with ALL the tweets of all the accounts I follow.
A Dutch Twitter morning
7 AM. Pretty quiet. I’m offline, for one!
7.30-9 AM in the Netherlands. Dutch tweets start coming in. I ignore most of them – or read them for amusement during my commute (trains are wonderful things):
On my way to a workshop in Z. #excited (Dutch: #zinin)
Train 15 min. late. Why? Leaves are still on trees. #ns #fail
Stuck in traffic jam. 6 Miles of parked cars. #typical (Dutch: #hebikweer or #lekkerdan)
Of course people respond to some of these messages, and scheduled tweets from heavy users in other timezones roll in as well. This lasts throughout the morning.
Afternoon on Twitter
A bit after noon, my first scheduled tweet (if I have anything to share) is published. I may check up on Twitter around lunch time.
Somewhere around 2 PM Twitter starts to come alive…
… a storm is gathering…
If I happen to have a Twitter tab open on my laptop, I will notice at some point after 3 PM that I have 47 new messages. Click to show them, scroll down a bit… the page shifts down an inch which means a new notification has appeared at the top of the page.In the past few seconds, 4, 6 or 11 new tweets have been sent.
My Twitter homepage explodes.
In fact I’ve watched my screen a couple of times at this time of day (a perfect coffee break moment) and I can confidently say I refresh the page at least every 30 seconds to view 20 new tweets every time. Mind you, I only follow about 400 accounts at the moment. So what does this mean?
This means the East coast of the US are awake. It’s now 9 AM over there.
It just so happens that I tweet mainly in English, and many of the people I follow are in the US.
What does it mean for the tweets I get?
- Around 2 PM I may receive the odd tweet wishing me a “Good morning everyone!”
- Then prescheduled tweets aimed at US Twitter users kick in.
- From about 3 PM people who ‘do social media’ start sharing and retweeting new articles. I’m talking about social media marketeers, search engine optimization experts, business bloggers, and the like.
- My ‘morning in the US’ scheduled tweet goes out (if I found anything useful earlier in the day).
Between 5 and 6 PM my trip home (if I’ve been at the office) by train gives me a chance to catch up with the news. Every now and then I’ll run into a website that just doesn’t get mobile. I skip those. Retweet, thank, add to buffer, look up Twitter handles or skip the exercise and just add the author’s name. This gets me through at least half an hour of my trip home.
6.15 PM depending what day it is, I’m either entertaining our son or cooking dinner. Combining either of those activities with checking tweets or news feeds on a phone is tricky. Spilled sweet pepper bits on my phone once (don’t ask how, I just did. I can be clumsy at times). This has made me more cautious. I may risk a quick update once everything is simmering quietly: after 6.30. My scheduled ‘US lunch time’ tweet is already out there.
9 PM at home, our little man is in his bed upstairs, I’m either on the couch with my phone and a book or at the table with my laptop to get some blogging done. It is 3 PM on the East coast now so people are apparently taking things easy, or it’s their job to be on social networks part of the time. On the West coast, it’s lunch time. People are chatting, following, retweeting and thanking one another. My last scheduled tweet goes out.
Around 10 PM I may have my last conversation of the evening, but for the sake of relaxation I may also turn off my phone completely before that. I don’t post at night, not even scheduled tweets. Tried it once but:
- The stats say people (in the US) retweet less after 3 PM so I’ve decided not to bother. If I get any reactions I won’t be able to reply anyway.
- Besides, I might confuse some people into believing I’m still online and purposely not responding. I’m pretty sure a few early unfollowers acted the way they did precisely for that reason!
If we’re all in the same timezone, this kind of thing may go unnoticed because we’re awake at roughly the same time, we have lunch some time around noon…
I hope you have enjoyed my Twitter sight-seeing trip!