A nice tip from a fellow blogger and it’s all in the title: “I try to leave out the parts that people skip“. Boy if there ever were a tip written just for me this would be it. Then again, if I change too much I’ll end up having to change my blog name too.
Do you really need to keep only the content you think your readers will like?
Should you skip all the bits you assume people don’t pay attention to? Or will adding structure and headings keep casual readers on board, scanning your blog post for the stuff they’re interested in?
Long posts and short posts in blogging
I’ve pretty much managed to weed out two-topic posts. The question now is how long or short a post should be.
- For posts on a corporate blog I’m sure I read somewhere that 400 words is enough. The idea is that business people don’t have time for long reads.
- Another number I found was 500-600 words per post. I don’t recall where I read that, and that’s probably because the blog containing the information wasn’t worth remembering. Which says it all I guess.
- Blogs containing chapters of a fictional work tend to have, well, chapter-length posts. I don’t think anybody minds the long read 😉
- For my own blog I stay well away from the 1000-word mark. Under 900 is fine. If I manage to say what I wanted to say without sounding too dry-factual (is that a word? I just made it one) using less than 800 words it’s worth a cheer and a “Well done you” stamp in my content rambling archive.
Deliver the message – the essence of any piece of writing
So far I’ve adhered to just one rule while blogging: the right number of words for a blog post is the number of words I need to deliver a complete thought or set of thoughts about a topic, preferably with a bit of fun added into the cake mixture.
When it comes to really compact writing I wonder if anyone ever managed to beat Tacitus. Come to think of it, I remember we actually asked our teacher for a text by that specific author, because we were getting bored with translating Vergilius (Virgil) in preparation for our exam and we needed the change – and a challenge. After just a week or two, getting back to Virgil was the ultimate relaxing holiday-on-the-beach!
What’s a good post-length for you as a blogger – or as a reader? How short is a short post, and what is too long in a long post? Does any kind of ‘rule’ work in blogging?